What is customer experience strategy? We hear this a lot the first time we meet clients.
The customer experience strategy stage involves taking understanding and insights of your customers and channelling these into plans and tools that will help you make decisions about the interaction points that you provide to customers.
We use specialised techniques at this stage such as customer journey mapping, roadmapping and persona building that will help to bring your customer experience strategy to life in a visual way that your stakeholders can easily understand. User experience strategy needs to be shared and understood across your business, so our outputs are always straightforward and written in plain English.
We’ve worked with some fantastic companies, who have incorporated customer experience into their corporate strategy.
What is customer experience strategy without a visual map of your customers' journey? They help consolidate user journeys into easy-to-understand, visual tools that we and your business can use to design the right experiences for your customers.
They are very powerful and can influence many elements including branding, web design, technology and staffing decisions. Many market-leading superpowers use CX mapping heavily in developing their customer strategies.
These are the backbone of Customer Experience Strategy and should be at the forefront of your planning, always.
They can be quick and dirty or built on complex user research – but should always be developed from customer empathy and insight. We love them, and our customers do too. It helps them to understand what is customer experience. We love to see the power and enthusiasm they generate throughout the business.
One step up from your personas, user scenarios outline the individual goals and processes that a user of your product or service may have.
They are very useful tools in building the basis for your user flows and navigation.
So much emphasis is placed on design. But, without good content you just have an empty shell.
Your content strategy should play just as large a part as your design strategy. A good content strategy can be used in every element of your customer experience, from your tone of voice to your acquisitional activity and includes the basis for your keyword strategy.
We can create a digital strategy for your business, as an output of, or isolated from, your full experience strategy, depending on the extent of your business needs.
Our digital strategies can be narrowed down to web strategy only or can incorporate the full mix of digital channels across your full customer funnel.
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