Fusing creativity with technology.
Regardless of your industry or audience, we can develop the right digital advertising strategy for your brand. We know how to combine the right messaging and creative with the relevant digital channels in order to drive informed traffic to your business.
Online display is great for building awareness. Let us help you navigate through the wealth of display advertising options, from targeting strategy to creatives and messaging, timings and ad formats. Depending on your business objectives, we can recommend, create, place and optimise the right display campaign for you, including video and banner advertising.
PPC, Paid Search, Adwords….whatever you call it it’s the same thing….paying to appear in the search results for a particular keyword. We operate a 6-stage technique to plan our clients’ paid search campaigns; Define campaign objectives;Research keywords; Write great ad copy; Place campaign;Analyse campaign; Optimise campaign. We don’t just set a campaign running and leave it, we use a test and learn technique to tinker and improve your results as the campaign progresses.
Email is a great, low-cost channel of communicating with your audiences. We can help plan, create and deliver your email campaigns using our in-house software, creating templates and lists for you if required. We are fully DPA-compliant and trained in the legalities of e-communications, so you have assurance that your emails will be in line with current regulation.
Sometimes known as paid content marketing, native advertising gives you the ability to showcase your brand in a relevant and comfortable environment for your target audience. We work with some of the biggest paid content distribution networks such as Outbrain and Taboola and can create and distribute your content to a wide range of well-known publishing sites.
If you don’t know what retargeting is, it’s when you visit a site and then see an advert for it 5 minutes later on a different site. The good thing about it is that it works, especially for online sales conversion of lost visitors. We can plan and deliver a retargeting campaign aligned to your business goals that combines the right creatives, messaging and formats to maximise interaction for your brand.
Campaigns without KPIs are the biggest waste of time and money we know. And yet we see company after company spending money on digital activity without knowing if it’s working. Crazy? We think so. We can set up your web analytics package for you so that you can see who, how and when is visiting your site or seeing your online advertising and even what they are doing on your pages. There are few limits to what you can understand about your online visitors but, we warn you, it can get addictive!
Social advertising is perfect for connecting with specific target audiences and campaign planning tools are offering increasingly sophisticated options for targeting. From Facebook, to Twitter to Youtube, we can help you select the right platforms for your audience and plan and implement your social advertising campaign to give exposure and consideration to your brand in this important consumer space.