Marketing & Brand Strategy

We work with you to understand what your brand needs to say – how will you position your product to be relevant to your audience?

Unlike some agencies, we’re a Marketing Agency in Newcastle that uses various customer research and segmentation methods to help you identify the key emotional and rational decision-making variables that your customers will use to make their purchase decision. We then work with you to identify your most relevant product features relevant to these variables, before measuring these against points of parity and difference to your competition. With all of this insight we come to the money shot; what is the space that you need to own with your brand? Following this special moment, as a marketing agency in Newcastle, we’ll carry out a brand audit of your current brand status to understand how well your brand is currently represented to stakeholder audiences. We can then finish off by piecing all of this together with a brand pyramid, outlining the fundamental pillars on which your brand strategy should be built.

Once we have a good understanding of your what your brand needs to say, we will move into developing your brand toolkit, including brand vision, brand positioning, brand personality and brand experience map.

We deliver these with your stakeholder involvement at every stage, to ensure engagement and buy-in from your teams.

Often we work with companies who are still struggling to understand what it is they want to achieve in the marketplace.

We use various immersion, discovery and research techniques, including internal workshops, to develop the necessary insight to help them plan marketing strategies and communications plans. These are often closely linked to the brand strategy and can share insight derived from our customer experience services too. We’re a Marketing Agency in Newcastle, that cares about your end goal, and will make this our mission.

No marketing and brand strategy will be a success without the belief and support of your internal audiences and stakeholders.

Of course, a brand is just the sum of experiences with a product or services and your employees are a fundamental part of shaping that experience. As a Marketing Agency in Newcastle, we are very experienced in taking your workforce through the brand journey with us, so that they are motivated and prepared to make your brand or marketing strategy a success. As an established marketing agency in Newcastle don’t worry, there is not a troublemaker we haven’t come across yet.

From your brand logo and identity, colours, icons and strap lines, key messaging and brand placement – we can help you make your brand strategy into something real and tangible. Take a look at our brand identity work to understand how.

Interested? Come and chat to us on Twitter.