Having a Twitter account isn’t being social.
Customers are in control of their own media consumption more than ever before. A brand is not what you say it is. It’s what they say it is. Engaging and interesting content that they will want to consume and share is a sure-fire way to help build awareness and consideration of your brand. We help clients develop social and content marketing activity that connects and engages audiences to their brands.
Great content doesn’t just happen. Understanding your audiences can help you plan what, when and where you should distribute content for the greatest impact. This is where tools like personas can help identify the right content formats, platforms and times of distribution. At CX Marketing, we use specific workshops and techniques to help answer these questions and develop robust personas, user scenarios and content marketing strategies for our clients.
When and where your content appears is as important as what it says. We will help you to plan a content schedule / editorial calendar that sends the right messages to your audience at the right time, in line with buying behaviour, seasonal opportunities and holidays.
We will recommend the most appropriate social and content channels for your activity. We can build your blog, content and social media accounts across all platforms, from the traditional biggies such as Facebook, Pinterest and Twitter to more B2B or specialist platforms. Making sure your accounts perform well technically, visually and with good usability is paramount to success.
We have a great team of content creators who create engaging, relevant and targeted content for your audiences. They are fully briefed and work within the guidelines of the strategy documents that we create for you such as your editorial calendar, tone of voice guidelines and personas. Our community managers then use their nimble, digital fingers to distribute content and interact and engage with your audiences and influencers, monitoring and reporting on key KPIs throughout. We use specialised software to develop associated influencer lists to target, with strict timings and targets for each element of content.