A great team effort all round helped us to deliver the new Nissan Recruitment website on time and on budget.

With a full UX-led approach, including user testing, task analyses and heat mapping and click analysis, we were able to develop a user-centric site that delivers a simplistic and intuitive experience for its visitors.

Following a 3-month scoping phase, including this full user analysis, we were able to develop information architecture, content and navigation from identification of user groups and their differing needs.  This included a new sitemap and navigation, as well as full interactive wireframes.

nissan-wireframes-mockup

A 3-month design and development phase ensued, including a technical scoping phase and customisation of CMS options to create a truly bespoke site.  Various user-testing stages were implemented as the site developed, to ensure continued relevance to users and ongoing optimisation.

CX Marketing were also responsible for the Content and SEO strategy for the site.  This included keyword analysis and strategy, development of a content strategy and TOV guidelines and the creation and uploading of all content for the site, including keyword pages. 

nissan-tone-of-voice-mockup

Technical SEO, analytics set-up and management of the migration and go-live process were all part of our responsibilities on this project also, including shifting of the site to a managed hosting package.

Stakeholders were kept involved and engaged throughout the full process, with various workshops and individual sessions to ensure they were informed and bought into the project to act as ambassadors during launch phase. 

nissan-workshop

We are now looking forward to the next phase of developing activity and channels to stimulate increased traffic and engagement to the site.