“We need to remain the most successful car boot in the area and encourage new buyers and booters.”

Owner of A6 Car Boot, March 2015.

Behaviour To Change


  • Create an engaged and loyal community for the A6 car boot
  • Encourage new buyers and sellers to take part
  • Create more spend per head for visitors to the boot

Tools We Created


  • Web presence on owned site and multiple listing sites
  • Brand identity and marketing collateral
  • Set-up of social media profiles (facebook, instagram)

Activity We Implemented


  • Search engine marketing (seo & ppc activity)
  • Social community & content management
  • Online display advertising
  • Social advertising
  • Offline advertising (radio, press)

Results We Got


  • Top ranking site in search queries for targeted keywords
  • 1700 engaged followers on facebook
  • Average 900 unique monthly visitors to site