“We need super fast brand awareness in 3 countries in 3 months in highly competitive and complicated international markets. We need the right strategy and support.”

Summer 2015, International Coach Operator Megabus.

Behaviour To Change

  • Attract the best agencies in europe to want to work with megabus
  • Direct the marketing strategy for megabus europe
  • Get megabus europe stakeholders involved and excited

Activity We Implemented

  • Market analyses and reporting for french, german and italian markets
  • Development of marketing plans for each european country
  • Stakeholder workshops for megabus europe personnel
  • Research, short-listing & selection of local agencies in each country Development of briefs and agency response liaison

Results We Got

  • Outstanding standard of agency response
  • Highly satisfied and confident stakeholders
  • Immediate start, high quality marcomms activity in each country