“We’re new to online retail. Help us to connect with the consumer market.”

My Floor Feature project team. Autumn 2015.

Behaviour To Change

 

  • Create an innovative consumer profile for an industrial product
  • Enable traditionally b2b products to be found in consumer channels
  • Build presence and awareness of new product in competitive consumer markets

Tools We Created

 

Activity We Implemented

 

  • Internal stakeholder workshops
  • Full suite of campaign collateral
  • All content creation and copywriting for website
  • Brand guidelines and TOV document
  • B2B distributor campaign collateral

Results We Got

 

  • Engaged and enthusiastic internal stakeholders, ready to take the consumer world by storm!
  • A credible online consumer experience, driven by ux research and strategy
  • Social display campaign achieving average 2-3% CTR rates
  • Quickly-built Twitter influencer audience
  • National publication coverage in key target audiences of equestrian, golf, fishing and home and garden