“We want the best candidate experience in the world”
Nissan 2016

Behaviour to change


  • Make Nissan the employer of first choice in select target candidate audiences.
  • Develop a user-centred ethos within the Nissan Recruitment Department.

Tools we created


  • Design and content for new Recruitment Centre POS branding
  • Brand strategy, identity and tone of voice guidelines
  • Design and content for new candidate printed collateral
  • Customer empathy mapping and creation of candidate personas
  • Brand new website design, development and content-writing for www.careersatnissan.co.uk
  • Strategic roadmaps for customer experience design

Activity we implemented


  • Internal and external workshops and engagement sessions
  • Customer empathy mapping session
  • User task analysis
  • Website user testing across devices and users
  • Analytics set-up and reporting
  • Keyword research and strategy
  • Heat mapping and click-analysis
  • Liaison with partner agencies to ensure brand consistency