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“We want the best candidate experience in the world”

Nissan

Behaviour to change

  • Make Nissan the employer of first choice in select target candidate audiences
  • Develop a user-centred ethos within the Nissan Recruitment Department

Tools We Created

  • Design and content for new Recruitment Centre POS branding
  • Brand strategy, identity and tone of voice guidelines
  • Design and content for new candidate printed collateral
  • Customer empathy mapping and creation of candidate personas
  • Brand new website design, development and content-writing for www.careersatnissan.co.uk
  • Strategic roadmaps for customer experience design

Activity we implemented

Design and content for new Recruitment Centre POS branding

Brand strategy, identity and tone of voice guidelines

Design and content for new candidate printed collateral

Customer empathy mapping and creation of candidate personas

Brand new website design, development and content-writing for www.careersatnissan.co.uk

“An entirely new way of working to anything we have seen before. CX has worked with us to help change our entire approach to employee recruitment and deliver a world-leading candidate experience. Their specialist techniques and
user-led way of working help challenge existing methodology and makes change easy."

– Dave Suckley, Nissan HR Senior Controller