“We need to maximise our footfall and revenue opportunities and be more consistent in our approach.”

Penshaw Equestrian Centre, Summer 2016

Behaviour To Change

 

  • Change internal mindsets about core offering of the business
  • Open up opportunities to new markets and audiences
  • Give consistency and strategy to business approach
  • Encourage interest from new target audiences to the centre as riding clients
  • Stimulate loyalty, retention and advocacy from existing riding and livery clients

Activity We Implemented

 

  • Business development workshops with internal stakeholders
  • Market and competitor analysis
  • Development and delivery of 6 month marcomms plan, including media, messaging and budgets
  • Personas and brand value proposition creation and delivery
  • Social media and content marketing campaign
  • Set-up of channel and web analytics
  • SEO activity and creation and placement of keyword pages
  • Specific B2B campaigns, targeting corporate and educational markets

Things we did

 

  • Digital media campaign, including social media advertising and SEO technical and content work
  • Photography and video creation
  • Logo and brand identity creation
  • Creation of customer loyalty schemes and associated collateral
  • Creation of customer award and progression scheme and associated collateral
  • Worked with client to create specific educational and corporate packages and service offerings
  • Created brand identities and campaigns for corporate and educational markets

Results We Got

 

  • Business buy-in, engagement and enthusiasm for plan
  • 473% increase in Facebook page engagement levels
  • Monthly web sessions increase of 474%
  • Event entries doubled within 3 months