“We want to give back to the team that saved our little girl’s life with an event that nobody will forget”

What we did


  • Created and implemented a multi-channel communications plan for the event
  • Managed social media and PR activities for the event

What we made


Activity we achieved


  • Lead story coverage with Sunderland Echo
  • Widescale social media coverage including interaction from celebrities Lisa Maffia and Romeo.  Hundreds of references to #redskyball
  • 400+ attendance event with over £47,000 raised for CHUF