CLIENT: THE BIG BOOT

“Make us the most popular car boot in the region.”

Summer 2014, Lancashire-based client launching new group of car boots.

BEHAVIOUR TO CHANGE

 

  • Divert existing “booters”from competing car boots
  • Encourage new “booters” to try The Big Boot
  • Create interest in The Big Boot as an event destination

TOOLS WE CREATED

 

ACTIVITY WE IMPLEMENTED

 

  • Social media advertising
  • Online display advertising
  • PPC search advertising
  • Influencer outreach & content marketing.
  • Owned social media community management
  • Guerilla/Event marketing
  • Outdoor Advertising

RESULTS WE GOT

 

  • No.1 ranking in search queries for targeted keywords.
  • 2000 highly-engaged facebook followers.
  • Average 1000 monthly unique visitors.
  • The most popular “boot” in the region.