Focus on your social engagement first.
If there’s one thing we get asked by brands when we first talk to them about their social engagement strategy it’s “how do I get more followers?”
And we get it, we do. Your follower count is a useful metric for benchmarking how many people are seeing your content. But there’s more to a great social strategy than pushing up those numbers.
As with everything we do, our social engagement strategies put the user first. And that means we’re way more focused on creating an audience who are engaged with your content and feel connected to your brand.
You could have 10,000 followers – but if they’re not commenting, liking or sharing your content then, well, it’s probably not very good content. The key to boosting follower numbers is to create content that works for your audience and encourages social engagement.
That means if Facebook is a key channel for you then you need to be posting more pictures. Why? Because 87% of Facebook’s engagement happens on photo posts. And if your audience is on Twitter then it means going easy on the hashtags – tweets with more than three get 17% LESS social engagement.
Outsourcing your social media management to a specialist agency gives you the peace of mind that your channels are being run by people who live and breathe social – without the expense of full-time staff.
We’ll create your content, we’ll post it, and we’ll engage with your audience – leaving you free to do what you do best: running your business.
Managing candidates and employees for a globally-recognised car manufacturer while also ensuring the content going out resonated with each group was no mean feat – and convincing key stakeholders that it could be done added to the challenge!
We wanted to introduce a social space Nissan could use to communicate both existing and prospective staff without compromising Nissan’s global image.
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