How much should I spend on marketing?

We get asked this a lot.

And you’re going to hate our response sorry! There is no real definitive answer to this as it depends on so many things – the size of the project, how big your customer base is, what type of project it is…the permutations are endless.

Development of a full employee experience branding project takes time and investment to get an authentic and valuable results, whereas a smaller piece of well-placed design could take less than a day and be all a business needs.

Am I getting value for money?

This is the only question you should be asking about how much you are spending. Whatever your budget, it should be bringing value back into your business. Clear ROI and results-linked activity are always integral to our client activity here at CX. We like to know we’re doing a good job as much as our clients. In fact, accountability is one of our core values

Are you eligible for 40% off your next project?

We are an NBSL-approved agency.  This means that you can apply for up to 40% off your next project with us.  It is applicable to a range of activity from web design to branding to SEO and social.  Visit www.nbsl.org.uk to see if how much should I spend on marketing could be an easier question to answer with some additional funding. 

Project Sample Costs

All of this said, we know how hard it is trying to build a realistic budget plan without understanding how much things cost. So let us try to answer “How much should I spend on marketing?” with a few sample costs.

Brochure Website

Typically between £2k – £5k based on:

  • 10-20pp core pages
  • Basic scoping
  • Information architecture, design and development
  • Testing and go-live management
  • SSL and hosting 1yr included
  • Depending on project and budget this may include SEO and writing up the content for your pages too

 

*A website built with us is your copyright, built and coded from scratch. We don’t use themes and we design a site tailor-made for you and your customers.  For large, complex sites we would always like to include UX, user testing and scoping phases to ensure usability and correctness of site.  Complex back-end integration will always add to scope.

Ecommerce Website

Typically between £5k-10k based on:

  • 15pp core pages (plus multiple product page ability)
  • Basic scoping
  • Information architecture, design and development
  • Integration of popular e-commerce platforms
  • Testing and go-live management
  • SSL and hosting 1yr included
  • Depending on project and budget this may include some SEO and writing up the content for your pages too

 

*A website built with us is your copyright, built and coded from scratch. We don’t use themes and we design a site tailor-made for you and your customers. For large, complex sites we would always like to include UX, user testing and scoping phases to ensure usability and correctness of site. Complex back-end integration will always add to scope.

Customer or Employee Experience Development

Typically between £5k – £15k based on:

  • KO and Immersion
  • Persona and Journey Map Development & Delivery
  • Stakeholder Management Delivery
  • Branding Strategy and Design

SME Mini Marketing Department

As a go-to marketing resource for our SME clients we offer a 4-day retained service for £1200 pcm typically covering the following activity:

  • Graphic Design (digital and print)
  • Web Amends
  • Blogging/Content Writing
  • Social Media Management
  • Analytics
  • SEO
  • Photography/Video creation

SME Major Marketing Department

As a go-to marketing resource for our SME clients we offer a 10-day retained service for £3000 pcm typically covering the following activity:

  • Graphic Design (digital and print)
  • Web Amends
  • Blogging/Content Writing
  • Social Media Management
  • Analytics
  • SEO
  • Photography/Video creation
  • Strategy
  • Stakeholder Management
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