It’ll come as no surprise to parents that the likes of Fortnite and Roblox top and tail the list –and the study found that 18% of English language videos posted by popular channels included video game-related content.

In fact, delve a little deeper into the research and you’ll find that videos featuring under 13s received three times more views than those that didn’t – despite YouTube’s explicit rules prohibiting under 13s from creating an account.

For those not in the know, ASMR’s high position on the list seems like an anomaly – but it’s been a massive trend in recent years.

And finally, as digital marketers, we were pleased to see the inclusion of keywords ‘worst’, ‘ultimate’ and ‘insane’ made the list – proving that click-bait titles are still working hard for us in 2019.