Unless you have an existing engaged audience, the truth is your advertising strategy is nothing without digital marketing. But understanding what you need to spend, where you need to spend it and how you can guarantee your strategy is effective is hard. That’s where we come in – an expert digital marketing agency whose job it is you help you navigate that complicated landscape.
As with everything we do here at CX, we always start with the user. Why? Because a sale starts with a relationship between you and the customer. And like any good relationship, we can’t take the next step without understanding what makes them happy.
We often hear from B2B clients who think this doesn’t apply to them – but the truth is we are all on a digital journey. Whether we’re googling local restaurants to find somewhere to go out for dinner, or searching for a specialist air duct supplier for a project we’re leading at work.
We firmly believe that every successful digital marketing strategy should start with customer profiling. Who are they? What are their interests? Where do they go for information? How do they spend their time online – and which websites have they chosen to identify themselves with digitally? We’ll help you answer all these questions and use our findings to build detailed customer profiles.
So you’ve got your customer profiles. You know where they are and what they’re doing online. What’s next? Our job now is to target them and put the right creative and messaging in front of them. Individual websites, platforms and apps all have specific requirements, as do different types of ads.
Our expert team take away the guesswork. We know exactly where the key message of a YouTube ad needs to go, how to navigate Apple’s complicated privacy settings, and how to get ahead of what your competitors are doing – all while remaining relevant to your audience.
Remember that relationship we mentioned? It’s why we targeted Nissan’s next generation of maintenance technicians on Tinder & The Hustle’s future customers on TikTok.
Our mission is always to meet your audience at every single stage of their digital journey – even the places that may not seem directly relevant to your business. It’s the digital equivalent of sending flowers to your new beau’s workplace the morning after a cinema date. Both meaningful and both adding to that giddy feeling they’ll experience the next time they see you.
So she was considering in her own mind (as well as she could, for the hot day made her feel very sleepy and stupid), whether the pleasure of making a daisy-chain would be worth the trouble of getting up and picking the daisies, when suddenly a White Rabbit with pink eyes ran close by her.
Imagine replacing all your complicated spreadsheets and time spent carrying out lengthy manual processes with a fully automated system. Marketing automation allows you to do just that. It gives you the ability to start or continue a relationship with a customer without being resource-heavy on your business. It sounds exciting, but in order to successfully implement marketing automation in your business you’ll need more than just the fancy software.
As a specialist automation digital marketing agency, we can take the guesswork out of marketing automation and help make sure your software investment brings real ROI. Drawing on our in-house expertise, we’ll work closely with you to develop the right strategy, technical set up and the actual implementation – so you can get going with automating elements of your sales, marketing and customer service.
PPC or ‘pay per click’ can be a really cost-effective way of reaching customers across the Google Ads network.
Many businesses already use some form of PPC or Google advertising, either themselves or through an existing agency partner. But how can you be sure you’re getting the best bang for your buck? At CX, the difference is we don’t just set your ads up and watch them go. We conduct comprehensive keyword and targeting research and monitor our ads closely, tweaking and refining to optimise your cost per click (CPC).
Our services also include:
Washington Business Centre, Turbine Business Park, SR5 3QY
