When Sunderland accountancy firm TTR Barnes approached us, it had a clear goal in mind: to grow its reach and be more relevant to its audience.
Beyond that, we needed to position TTRB as the number one accountant in the region, increase its appeal to small businesses and start-ups and generate interest and enthusiasm from staff and stakeholders.
Our solution was a fully integrated programme of SEO, PPC, content and social activity that put audience needs at its heart.
As always, we started with the user. What questions were clients asking the TTR Barnes team? What were they searching for online? How could we help them?
We used client workshops, depth interviews and query logs to inform the content strategy, combined with extensive keyword research to make sure our SEO strategy was on point.
Articles, blogs and whitepapers showcased the expertise of the TTRB team, tapping into current information searches from clients and written with accuracy, originality and authority. It was not enough to just put out content, this was about building a brand.
Results
In addition to becoming a source of information for our audience, we also needed TTRB’s channels to work double time as an employee engagement tool. We encouraged the team to share good news stories from employees, including things like promotions, new hires and qualifications.
We also posted about company events and socials, mixing this “soft content” in with our tax-related posts to create a rich, interesting feed that was engaging to both employees and clients alike.
Washington Business Centre, Turbine Business Park, SR5 3QY
